Blogger Confession: What does New York Times Best Seller mean to a reader?
Lately I see New York Times Best Selling Author next to a whole lot of author’s names on book titles, marketing emails, blog tours, and websites. I love awards, lists, etc that recognize hard work and dedication. I think they are a great for both goal setting and affirmation of good work. I think they are important in any industry.
When it comes to seeing New York Times Best Selling Author on a book cover: I have to admit it means nothing to me as a reader. This seems to be a HUGE marketing tool now so I think I am missing the point. I could randomly go look up 100 books on Google and authors I have never heard of have the distinction of being New York Times Best Sellers*. Almost every tour invite, review request, or marketing email I have gotten has something about being on some list. This indicates to me that I am supposed to care.
- My first thought: that is freaking awesome for them!
- My second thought: just how common is this becoming now? (Throw in any other best seller title they put by their names too because now there is individual lists on Amazon, Barnes & Noble, etc out there).
- My third thought: What exactly do publishers and authors think it means to me as a reader vs What exactly should this mean to me as a reader?
I have never, NOT ONCE, picked up a book because of how many books an author has sold (which best I can tell is exactly what that list is about). I do look at ratings, reviews, and listen to friends but number of books sold-not so much. If it is a new to me author, then I want to see a solid number of 3 and 4 star reviews** OR I want to hear a number of friends tell me it is a can’t miss author. I just don’t care about the sheer number of items sold. So how about y’all?
Have you ever bought a book based on the author being on a best seller list?
Is this something that I should be taking into consideration***?
What do you think about it all?